The Great Escape

eCommerce Site - The Great EscapeThe Great Escape is the largest retailer of home leisure products in the Midwest with over 20 locations scattered throughout Illinois, Indiana and Ohio. What started as a one-man door-to-door pool supply sales company grew into what is now the most recognizable name in Chicago for pools, patio, hot tubs, billiards and much more.

In 2007, The Well Advertising undertook the task of launching an eCommerce site for the home leisure retail giant, and it was initially deployed using osCommerce. However, as their needs grew and the web evolved it became quite obvious that that particular platform would no longer be sufficient. The coding methodology was quite dated, and they wanted to take advantage of the breakthroughs in social marketing and new media. In 2010 the Well Site Studio had been in development for a year, and by that time included an eCommerce site application. it was necessary to retain the existing functionality in the osCommerce version, including a great deal of upgrades and customizations, as well as introduce a whole new set of features to establish The Great Escape as the #1 internet presence for home leisure as well.

The Great Escape uses many of the Well Site Studio applications including (of course) the shopping application, the blog, store locator and a fully-featured mobile deployment including a functional shopping cart.

With a minimal SEO campaign, The Great Escape's website is currently the top ranking organic search result for many competitive keywords, including "above ground pools chicago".

TGE search results

Site URL: www.shopthegreatescape.com